NAVIGON today launched the NAVIGON MyRegion, a customizable version of NAVIGON’S popular iPhone navigation app, MobileNavigator, with regional map access for the Eastern, Central or Western U.S. It is the first iPhone navigation app that lets users upgrade to additional regions within the app and on the go, providing cross country navigation at choice. The total U.S. map is downloaded upon purchase of the first “MyRegion,” which allows activation of additional map regions via a seamless In App Purchase from the application. NAVIGON showcases its navigation solutions for smartphones at CTIA Wireless 2010 in Las Vegas, March 23-25, booth #7050.

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